Creative Studio CHAPANSAR was founded by designer Jumagul Sarieva in Kyrgyzstan in 2011. Its core activity is creation of a select national outerwear of the Central Asia called chapan with a modern twist.

  The Studio is inspired by the heritage of the Kyrgyz nation — padded outerwear, which elegance and versatility have been enriched over the centuries of the nomadic way of life.

What do we do?

We put our souls into our products. A unique padding technology characterizes all our products. It has been used by the Kyrgyz nation from the earliest times. Our ancestors used to pad and stitch chapans manually. The distance between the stitches was measured using the “bir eli” or “eki eli” method, which means “one finger” or “two fingers” respectively. Cotton is an easy wrinkled fabric unless paddled. A shyrdak (fine stitched carpet), which does not accumulate on itself dirt or dust, is made for each Kyrgyz bride-to-be as dowry. The chapan has the same benefits. The less the distance between the stitches, the more airy, solid and durable it is.

The design and style of each chapan combine both traditional and modern takes. Original and national hand embroidered ornaments add some aesthetics to the garment. Each embroidery is unique and single. It highlights personality and character. We’ve preserved history. Today the chapan is worn both in Kyrgyzstan and abroad. We’ve managed not only to reconstruct the traditional outerwear, but also to make it fashionable and popular among people of various ages.

How do we work?

The main principle of our work is not just fashion and preservation of the traditional garment, but also health and environmental concerns. High quality eco-friendly fabrics and a unique sewing technology make the outerwear comfortable, airy and elegant. It is an off-season model and the phrase “Warm in Winter, Cool in Summer” becomes the central slogan of this outerwear.

The Studio follows the principles of consciousness and environmental responsibility. It also has adopted a zero waste principle by using leftover fabrics to make home accessories, eco bags, phone and laptop cases, pot holders, toys for children, slipper, etc. Today it is committed to set an example of environmental responsibility by making timeless garment focused on the ethnic style.

Our collection includes creative designer chapans, chyptama (sleeveless jacket), kemsel (jacket), and beldemchi (skirt) for men, women, children and a baby set (a blanket, a sleeveless jacket, a hat, and slipper) which are perfect for outdoor activities, formal and business meetings, travelling, mountain hiking, yoga practice, and everyday life.

CHAPANSAR Studio is a regular participant in international fashion shows and a winner of numerous awards and Grand Prix. It takes part in many international fashion shows in different countries, such as USA, Italy (Milan), France, Japan, South Korea, England, etc.

Three UNESCO “Award of Excellence” certificates are a remarkable achievement of the Studio

The Studio has been recently awarded in nomination “Everyday stylish” at online London fashion show SILK ROAD DIGITAL FASHION SHOW AWARDS 20/21.

The achievements of the Studio include:

  • Traditional costumes for historical film “Kurmanjan Datka”, 2012.
  • Grand Prix in category “Professional Designer”, Fashion Industry 2013, Kyrgyzstan, 2013.
  • Fashion Industry 2013 Grand Prix in nomination “Megapolis”, Kyrgyzstan, 2013.
  • Russian Fashion Grand Prix in nomination “Prêt-à-Porter Women Wear” and
    •  “Podium” Award 
    • Gold medal “All-Russian Exhibition Center Prize Winner”, Moscow, Russia, 2013.
  • FASHION WEEK 2013 Grand Prix in nomination “Industrial Incarnation”, collection “Turquoise Sea”, Kyrgyzstan, 2013
  • Fashion Bridge, collection “Turquoise Sea”, Berlin, Germany, 2013.
  • Asia Fashion Week 2013, collection “Turquoise Sea”, Maizuru, Japan, 2013.
  • World Fashion Congress, runway show, Istanbul, Turkey, 2013.
  • Participation in ASIA MODEL FESTIVAL, Seoul, South Korea, April 2015.
  • Central Asian International Forum, runway show, Almaty, Kazakhstan, 2015.
  • Berlin Bazaar, fair, Berlin, Germany 2015 and 2017.
  • “Azdek” Award, NTS TV show ” 2015 Choice “Sanjyra Radio” – December 2015.
  • Strasbourg Fashion Week, Fashion Week runway show, Strasbourg, France, May 2016.
  • Open World Exhibition Opening Ceremony, runway show, Bishkek, Kyrgyzstan, 2016.
  • Design of the dress uniform for the national team of Kyrgyzstan, referees, administrative personnel, and guests of honour for the II World Nomad Games, Kyrgyzstan, 2016.
  • International Tourist Festival “Salam Issyk-Kul”, May 2016.
  • The First Ethnocultural Festival “Etnomadaniyat”, Osh, June 2016.
  • Handicrafts Trade Show in UAE, Abu Dabi, March 2016.
  • TASHKENT FASHION PERFORMANCE, Tashkent Fashion Week runway show, Uzbekistan, November 2016.
  • Runway show at the International Day of Nowruz, SCO, Beijing, China, 2017.
  • Runway show at the Welcome Day of the Kyrgyzstan Embassy in the USA, Washington DC, USA, 2017.
  • Runway show at the International Baltic Ethnic Fashion Festival, Saint-Petersburg, Russia, 2017.
  •  FESTIVAL DELA MODA RUSSA, Milan, Italy, successful runway show, November 2017.
  • Presentation of the collection at the FAIR FRIENDS 2017, Dortmund, Germany, 2017.
  • CHAPANSAR Studio fashion show, Tokyo, Japan, 2018.
  • Sofia Green Fashion Days May 2018, participation in the international green fashion show, runway show, Sofia, Bulgaria, May 2018.
  • Runway show at “We Support Peace With Soft Hands” fashion show, Sardinia, Italy, 2018.
  • Technotex 2018, participation in the International Trade Fair, Mumbai, India, 2018.
  • Oymo International Handicrafts Festival, Kyrgyzstan, 2013-2019.
  • Fashion Week, Kyrgyzstan, 2015, 2016, and 2019
  • CHAPANSAR Studio fashion show, Kuwait, 2019.
  • Runway show at the Nowruz Festival, Seoul, Korea, 2019..
  • Runway show at the International Conference “The Female Face of Migration”, Ekaterinburg, March 2019.
  • Runway show “Nomadic Fashion”, Podium, Issyk-Kul, 2019..
  • Runway show at the ETHOPODIUM 2019, Irkutsk, September 2019.
  • Participation in the China International Import Expo 2019(CIIE), Shanghai, China, November 2019.
  • FASHION WEEK MILAN 2020, presentation of a new collection Spring-Summer 2020 at the FashionableEcoArtShow festival, Milan, Venice, Italy, February 2020.
  • Online runway show at the International Digital Fashion Week (IDFW), presentation of a new collection in the FNL Network, USA, September 2020.
  • Runway show at the Colorful Central Asia 2020, Seoul, South Korea, November 2020.
  • Online runway show at the SILK ROAD DIGITAL FASHION SHOW AWARDS 20/21, LONDON, February 2021.
  • XII International Festival Ethnopodium, presentation of new “Karkyra” collection, Irkutsk, June 2021.
  • Runway show at the international online fashion show Marbella Fashion Week 2021, Spain, July 2021.
  • Runway show at the Ethno-Fashion Festival “Lifestyle – Culture Code”, Kazan, Tatarstan, July 2021.